I help brands stand out through strategic visual and written storytelling, creative content, execution, and meaningful messaging - always with a hands-on mindset and a hit of project management to keep ideas moving.Why me?
Self-driven and motivated by bringing ideas to life and growing brand that people connect with
Passionate about innovative strategies, creative content, and storytelling
Successfully developed brand identities and executed multi-channel campaigns
Supporting Lillow, a new low-alcohol beverage made locally in Copenhagen using sustainable methods, with their initial content, copy and storytelling.
ig: @drinklillow
Social Media Kick-Start
Telling the Brand´s Story, Vision and Mission
Content Production with Retailers and Gastronomy
Interviews with Gastronomic Partners and Consumers




My work in fashion includes capturing behind-the-scenes content and brand narratives, as well as conducting interviews, with notable projects including Arisholm (@arisholm) and the Gestuz X Seamless1 collaboration at Copenhagen Fashion Week Winter 2025.
Capturing Behind-the-scenes content
Capture and tell desired Brand narratives
Interviewing Models, Stylists and Founders
Guided a comprehensive brand refresh, focusing on strengthening the brand's identity and ensuring a strategic market presence.
Brand Book Development
Mission Mapping and Storytelling
Brand Positioning and Competitive Analysis
Visual Identity
Brand Strategy




Development and execution of impactful social media marketing campaigns. Implemented strategic branded storytelling across diverse digital channels to elevate awareness and foster active engagement and customer retention.
ig: @friendsofcph
Strategic Social Media Management
Campaign Ideation and Creative Concepts
Content Creation and Video Production
Community Engagement and Management
Newsletter Implementation

Contributed to the brand strategy and management of OAK, a pre-seed startup, ensuring a solid foundation for their entry into the market. development of marketing strategies and campaigns focused on community building, fostering increased brand awareness, and encouraging active participation. Instrumental in cultivating a strong social media presence to engage with the target audience.
Brand Development and Strategy
Community Building
Increased Brand Awareness and Social Media Presence


Managed multi-channel marketing campaigns, ensuring alignment with customer needs and meeting goals within schedule, budget, and performance. Identified growth opportunities and drove new creative concepts, amplifying market presence and reaching new audiences.
Brand strategy and Values
Brand partnerships and Collaborations
Influencer Marketing Campaigns
Negotiation
Knowledge of the German Market
Leading the end-to-end production and promotion of the podcast. Successfully implemented a distinctive brand identity and promotional strategy, while continuously incorporating thorough research on industry developments.

Podcast Production
Brand Strategy
Research
Project Management
Creative Direction and Content Strategy
Promotion and Communication Strategy
Social Media Management

